![]() The vast majority of advertisers are forgoing tradition Google Adwords campaigns and maintaining a heavy Facebook presence. It will be interesting to see if Flipboard will be able secure more advertising partners other than EBAY and Essence. Priyanka Chopra poses for pictures during the opening of the Nita Mukesh Ambani cultural centre in Mumbai on March 31, 2023. “There’s a growing demand for premium video inventory from publishers and brands-so launching more video on Flipboard is important for all of our audiences.” “From cooking to product reviews to stand up comedy, video is a powerful part of the media mix people want when staying informed, getting inspired, or learning something new,” Flipboard co-founder and CEO Mike McCue said in a recent statement. Flipboard has stated that more categories will start to see videos added over time. Content partners include Hearst magazines like Elle, Harper’s, Marie Claire, and Cosmopolitan, as well as CNBC. Videos have started to be implemented in three of the most popular categories Flipboard-technology, news, and lifestyle/entertainment. Recently, the company has started to rollout videos and video advertisements. It allowed online publications and blogs a singular distribution platform. Flipboard is one of the first digital magazine platforms that launched with the original iPad.
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